Vive MICE 2024: Cancún Reaffirms Its Leadership in the Meetings and Events Industry

From September 1st to 4th, Cancún’s hotel zone became the focal point of the fourth edition of Vive MICE. Organized by the MPI Caribe Mexicano Chapter, the event brought together 68 national and international Hosted Buyers from the meetings, incentives, conventions, and weddings industry. With over 1,024 business appointments, participants experienced not only professional opportunities but also unique experiences like a cocktail on Isla Mujeres and a visit to Río Secreto. Vive MICE 2024 showcased Cancún as a world-class destination, reaffirming its leadership in the competitive meetings tourism industry.